Have you ever experienced the anguish of being trapped in a toxic relationship? You find yourself questioning your own actions, wondering what you did to deserve the silent treatment and verbal abuse from your partner. The UK’s Paris Paloma, addresses this painful topic in her captivating and melodic indie pop single, “my mind (now)”. This heartfelt anthem serves as a refuge for those broken hearts who are left to pick up the shattered pieces of their lives and move forward.
Paloma’s song delves into the confusion and longing for answers that arise from one’s own actions and the ensuing consequences. It beautifully captures the yearning for clarity, as the speaker desperately seeks what they did wrong. The emotional lyrics convey the devastating effects of venomous words and invite reflection on the motives behind them. The pain inflicted by the toxic relationship lingers in one’s mind, leaving a lasting impact.
In the accompanying music video, director and editor Matthew Grass, along with DOP and colourist Matt Butler, skillfully bring Paloma’s vision to life. The stunning visuals aptly reflect the song’s themes of confusion and heartbreak. The contributions of first assistant camera Lawrence Hughes, producer Yoni Ben-Haim, hair and makeup artist Maarit Niemela, and BTS camerawoman Alice Backham add depth and authenticity to the overall production. Special thanks are extended to Shift 4 London for their invaluable support in bringing this project to fruition.
Paris Paloma’s “my mind (now)” is a compelling indie pop masterpiece that resonates with anyone who has endured the pain of a toxic relationship. It is a beautiful testament to the strength and resilience of those who choose to move forward and rebuild their lives.
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