Waterfront, a Calgary-based Hard Rock band, delivers an upbeat and catchy single titled “Keeping You Alive” that captures the essence of feeling betrayed and taken advantage of by someone close. In this song, the speaker expresses their frustration and resentment towards the toxic relationship they find themselves in. They convey their desire to free themselves from the burden of continuously fixing the other person’s mistakes and emphasize the inconsistency and invalidation they encounter when attempting to express their emotions. The recurring phrase “keeping you alive” symbolizes the speaker’s role in supporting and sustaining the other person while realizing the importance of prioritizing themselves.

Formed in 2019 with members who were music students at the University of Lethbridge, Waterfront has established their roots in the local music scene, gradually gaining traction across Canada. In 2021, the band released their debut EP, “New Heights,” in collaboration with Vancouver-based artists, The Faceplants. This successful partnership continued to bear fruit with the release of their sophomore EP, “Fever Dream,” in 2022. Eager to keep the spirit of rock alive and well, Waterfront infuses their music with high-octane energy that resonates with fans. Looking ahead to 2023, the band is poised to delve further into a harder sound, promising an exciting musical evolution.